abas New Brand Identity
News StoryPublished: 02/17/2021 - 6:28pmRegion: Corporate Headquarters
abas has implemented a new logo and a changed design to visually capture the further development of their corporate strategy. The new abas logo is inspired by the previous abas brand, but also meets the visual requirements of the Forterro Group's brand architecture, which abas joined in 2019. The new, evolved branding is a bridge between their 40-year history and the future direction of the company.
Forever Forward: Proven for the future
The characteristic abas green remains, and the arrow form in the icon is a homage to the previous logo. The logo ties into the abas holistic solutions philosophy: Whereas the rectangle symbolizes a solid foundation based on more than 40 years of product and service expertise, the arrow represents continuous improvement and moving forward together with our customers.
The new branding will be released gradually over the next few months.