What can the new abas ERP CRM app do for you? Providing your sales team with full access to your customer and sales data, no matter where you’re working (at home, at the office, or while traveling to meet your customers) or whatever device you’re working on, is what the new abas Customer Relationship Management app is all about. We spoke recently with abas mobile app developer Andrew Huber, part of the abas mobile team that developed the new CRM app, about the many real-world business benefits it offers users.
#1 Supporting Cross-Platform Flexibility
It doesn’t matter what device you use, whether a work-owned device or a personal smartphone or tablet. The new abas CRM app works across multiple platforms: “We support iOS, Android and Windows 10,” explains Huber. What this means is that no matter what device you’re using, no matter where you happen to be, you can create, edit, view, and search all kinds of CRM-related data, including prospects, customers, sales orders and quotes. You’re never away from your key customer data, which helps you work smarter as you engage your customers.
#2 It Works Offline
When asked about feedback he’s received from abas CRM app users, Huber makes it clear which benefit is most popular. “The biggest benefit for our users, and this applies to all of our apps, is that it works offline.” Huber offers a couple of real-world scenarios where users might need to work offline. “We have a customer who’s in the logging industry,” says Huber. “Those users might be in an area where there’s no Internet connection or cellular reception at all, and so being able to work offline is critical for them,” Huber explains.
If you're used to the look and feel of Android, the Android version of our app will look and feel like Android. Same thing goes for iOS, and Windows.
In another scenario, a sales team that travels a lot would see huge benefits through the capacity to work offline. “Say a sales professional is staying in a hotel while they’re out meeting prospects, demoing the product they’re selling,” says Huber. “They can go out wherever those prospects are, do their job offline, then come back to the hotel and, using the hotel’s Internet connection, sync all the new information they’ve gathered that day.” They can even work from the airplane. No Internet, no problem.
The abas CRM app dashboard gives managers a snapshot of key data.
#3 A Great Dashboard for Identifying Tasks and Trends
The abas CRM app has a dashboard that allows users to view all the opportunities, their tasks, the quotations, sales orders, and more. All of this strategically important sales/customer data also gets tallied up and clearly displayed on a graph.
As Huber explains, the app’s dashboard enables users to see trends for the past 30 days. Why does this matter? Huber offers a real-world example: “We loaded in a real customer’s data while working on the customization for them, and we noticed there was one day where there was a massive spike in sales. Now if I was a sales professional, I’d be digging into that spike and asking, ‘What’s causing this?’ You wouldn’t really know about the spike at all unless you’d seen it on the graph.” The ability to see information clearly displayed on a dashboard supports better decision making for users.
#4 Supporting More Effective Communication
The abas ERP CRM app keeps sales professionals and customer-facing employees on the same page, with “one source of truth” that gets synced constantly. “We want to help ensure you’re able to see what’s going on amongst your team and how they’re reaching their goals,” says Huber. The app actually builds an organizational hierarchy that allows managers access to what their direct reports are doing.
This app-enabled transparency allows managers to monitor progress, communicate about concerns with team members in a timely way, and hold their people accountable for goals. “By seeing what’s going on,” explains Huber, “you can address challenges your people are having before they become a bigger concern down the line.” That leads to more accountability and better levels of customer service and sales.
#5 abas ERP CRM App Integrates with abas ERP and Smartphone Tools
Integration with abas ERP and native device tools is a huge benefit of the abas ERP CRM app. When you use your iPhone or other device, you can access native tools like email, maps, and alerts/notifications while using the abas CRM app. Huber offers an example: “If you open up contacts on the app, you can view the prospect’s address,” notes Huber, and then simply “use the maps app on iOS, Google maps on android in order to get turn by turn driving directions to your prospect’s location.”
abas CRM users can also use native device tools to help them know what they need to do and when, “We have task notifications integrated into the smartphone or device’s native notifications APIs,” says Huber, “so you’ll get alerts saying ‘Hey, you need to complete this task’ and when.” As devices keep adding useful tools, the abas CRM app allows you to leverage those tools.
An example of one of the data editing screens in the abas ERP CRM app.
#6 Simplicity Supports Easy Adoption for New Users
All abas apps use the device’s native controls, which makes it easier for users to navigate the app, explains Huber: “If you are used to the look and feel of Android, for instance, the Android version of our app will look and feel like Android. Same thing goes for iOS, and Windows. That’s huge, because when people use these new programs, they already know how things work.”
The abas CRM app was designed to prioritize simplicity and ease of use.
The abas ERP CRM app was also designed to prioritize simplicity and ease of use. The user interface is clean, uncluttered, and intuitive. “We’ve worked to make sure that the screen isn’t too crowded. We don’t want all these buttons to be all over the place. We kept things simple so the user knows what to do and where to go,” says Huber.
The ultimate takeaway here for abas CRM app users is clear. The app is a great work tool that supports your team wherever they are, working over any device, and fully integrated with your smartphone and your abas ERP. You’ll be able to access and share important CRM/customer data which, at the end of the day, makes you a more customer-centric and customer-savvy sales professional.