Digitalize your company and secure competitiveness
Digital Transformation, Smart Factory, IoT or Industry 4.0 – many trends around digitalization concern SMEs. Strategies, products and processes must be analyzed and adjusted to keep up with the digital age. Companies which grasp on to their status quo will lose market sectors or, in the worst case, will disappear from the market altogether. Even today, the comparatively low degree of digitalization of relevant business processes is already affecting the competitiveness of many companies.
marketing and sales
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digitalize business processes step-by-step
Digitalization provides huge advantages - also for medium-sized businesses. Which possibilities already exist to make the central business processes of your company more digital and thus ensure your competitiveness - with specific measures and realistic budgets? What could be your next steps? Our digitalization guide will provide you with answers to these questions!
digitalization guide & glossary
With our "Transformation Guide" we provide you with a guideline that shows you in a practical way how to digitalize the different business processes of your company. In addition, with our eBook "Digitalization from A-Z" we provide you with a comprehensive reference work that explains the most important technical terms and keywords in an understandable and practical way.
Digitalization in SMEs: How SMEs can tackle digital transformation
More and more companies recognize the importance of digitalization and automation of processes. However, precise planning and successful implementation of the respective projects are rather rare, especially in SMEs. There are various reasons for this. Know-how, experts, budgets and time for fundamental changes are often lacking. Nevertheless, those who do not act now run the risk of being quickly left behind by the competition.
Digitalization is the future, that is a fact. That is why having the flexibility to constantly change is one of the most important factors of success in the future. The advantages of digitalization are obvious - even for SMEs. Digital transformation opens up enormous potential, for example when it comes to increasing productivity and reducing costs. This applies in particular to the logistics, production and sales areas. In addition, customer requirements can be implemented more individually, products can be optimized and services can be improved. Shorter production and delivery times increase customer satisfaction. Completely new business models enable the development of additional customer segments and markets. Thanks to intelligent data analysis it is possible to make more accurate business decisions and react to changing conditions more quickly.
The problem: many small and midsize businesses know that there is an urgency to digitalize, but find difficulty in implementing new technological possibilities within their company. Of course, suitable technologies and measures are needed to successfully implement digitalization. Contrary to many skeptics, however, these technological possibilities are already available today and not a dream of the future! Their implementation often requires less effort than it seems at first glance. Which developments and strategies are relevant for small and medium-sized businesses? How can the implementation in the individual processes along the value-added chain be tackled? Examples and ideas are provided by our tools and materials.