The portfolio of HOFA GmbH is highly diversified. Founded in 1988, the company, based in Karlsdorf, has become a leading provider in the media and music branches. HOFA uses the close integration of ERP and eBusiness systems abas provides. The best example of this is the HOFA Media Shop: a visitor can use a product calculator to put together their own, individual data media; 24 hours a day, 7 days a week. The newest service is the non-physical variation, where songs are, for example, offered over iTunes. The calculator makes it possible to customize the configuration of products and services.
The palette ranges from selecting the data medium format, to design and packaging, and also include processing services, such as GEMA or radio promotions. All of these processes are entirely managed by the ERP system behind the shop. Another application is the internet portal "Fairplay." Customers can add their music here themselves. Other customers can then buy, review and rate these products. Here too, the information is recorded behind the scenes by the ERP-eBusiness integration and managed in the ERP system.