Both ERP and CRM solutions play a major role in organizations nowadays, as each supports certain business areas. The biggest benefit a customer can receive is combining the two systems in a powerful interface and optimizing business processes and routines company-wide. As a result, every department is able to work with up-to-date figures mapping the buying behavior of customers and giving detailed insights on their current status. Therefore, a well working interface between the two systems offers much more than just an opportunity to synchronize data. But how does such an interface work, which data is synchronized and how can a CRM solution contribute to your internal company-wide processes?
This webinar will provide you with detailed insights about the benefits a CRM solution offers, how organizations can profit from a bidirectional CRM – ERP connection and how even field representatives can use the CRM – ERP connection on their way to the next customer. The topics are elucidated by a scenario that pictures a typical sales process.
In recent years, CAS Software AG has become the German market-leading innovator for customer relationship management (CRM) for small and medium-sized enterprises. The company was founded 30 years ago in Karlsruhe and employs approximately 450 people today. More than 250,000 people in more than 10,300 companies and organizations enjoy the benefits of using the CAS Software AG’s CRM solutions. Sandra Schmidt, the speaker, is a Sales Consultant at the CAS Software AG and responsible for consultation concerning the different CRM solutions.
Topic: How to make your sales performance more efficient by using CRM
Date: April 28, 3:00 - 4:00 pm (CET)
Presenter: Sandra Schmidt, Sales Consultant, CAS Software AG